Newslines from
sportbusiness.com
Friday 3 August 2001
Keeping you ahead with the
latest developments in the business of sport.
A
FEW of This Morning’s Stories:
click on
the link to view the full story
Events:
Soccer
Grand Prix Series Aims For 1bn Viewers For First
Season
A new crowd-pleasing
motor-racing Grand Prix series featuring cars racing in the livery of
Europe’s top soccer clubs is aiming to reach one billion viewers in its
first season, sportbusiness.com can
reveal.
Broadcast:
UK-based pay-per-view (PPV)
film and sports service u>direct TV has gone into voluntary
liquidation, sportbusiness.com can confirm. Roger
Hall, the company’s chief operating officer told us this morning that the
company had failed to attain financial profitability and was therefore
forced to shut down its operations.
Partizan
To Start Own Television
Channel
Yugoslav first division soccer
club Partizan Belgrade will start broadcasting their own television
channel on Friday.
Finance:
Sports
Resource To Buy IEC In
Sports
Sports
Resource Group plc is to acquire Sweden-based IEC in Sports
International Events and Communications AB for an initial consideration of
up to £17.5million ($25.04m/€28.44m).
Sponsorship
& Marketing:
Reebok
Signs 10-Year Agreement With
NBA
Reebok, the second biggest US
athletic shoe maker after Nike, will manufacture and sell licensed
merchandise for the National Basketball Association (NBA) and will provide
uniforms, warm-ups and practice apparel for players under a ten-year
agreement.
Other news stories within last 24
hours:
Nascar
Keeping Networks $20m In The
Red
Update:
Saturday Night TV To Be Dedicated To
Soccer
Ticket
Sales For Uk Cart Race On Track, Say
Organisers
ATP
Buys Advertising Slots
Allsport
Official Sponsor Of
Footballranking.com
Bskyb
Gives Undertakings Over Manchester
United
Uk
Soccer Fans To Get 7pm
Highlights
News stories throughout the day. Check www.sportbusiness.com for the
latest update.
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